How Community Brings out the R in PR

Here’s a campaign that has all the right ingredients for success – music, community, and feeling good. Take a simple song everybody knows, one that has a lot of na-na-nahs, give them a mic and let the magic happen. 

So what? I hear the cynics out there say – it’s a phone company. What has that got to do with music, community and feeling good? Where’s the message in that? Cell phones connect people together – much like this event – and when we come together and celebrate, we feel good and when we feel good, we sing. Now every time these people hear the word T-Mobile, or hear the song Hey Jude,  they’ll think of that moment and feel good all over again – kind of like Pavlov’s dogs. If you don’t believe me, watch this video: