Unreal Real Estate

Real estate and PR clashed in Ireland last week. This fake queue outside real estate agent’s Templeton Robins proves that successful PR requires integrity and authenticity. First you have to gain the trust of your audience and in so doing, you build a relationship. Today’s consumers are too intelligent to be pulled in with stunts like this. 

Another element that has been overlooked is a connection to the audience. Just because you see a queue outside a real estate agent, doesn’t endow you to buy property. This is more like a hit-and-miss kind of tactic with little to no success rate. 

 

Souce:  The Irish News