Something is Rotten in the State of Denmark

September has been a month of bloopers. While I shudder to think that Kanye’s mishap at the MVA Awards was nothing but a publicity stunt, topped off with an appearance on the debut Jay Leno Show and the all-too-familiar celebrity outcry ~ I gotta get away for a while ~ something is rotten in the state of Denmark.

Imma let you finish

While it’s fun to see the US President candidly talking about something so mainstream and mundane as the MVA Awards ~ pop culture meets politics ~ I have to question the integrity of the communications department behind this blooper ~ was it really accidentally leaked? The cynic in me wants to know.

While the Kanye and Obama bloopers both prove the theory behind the adage, there’s no such thing as negative publicity, this wasn’t the case for the WWF. The release of their September 11/Tsunami campaign before sign-off prompted an apology posted on their website and left them a little red in the face.

Sept 11 WWF Campaign


2 thoughts on “Something is Rotten in the State of Denmark

  1. Rick says:

    While it wasn’t in WWF’s interest to piss off supporters and potential supporters by preemptively releasing that controversial ad campaign, it did make a very good point.

    It’s not totally unlike if the US military said “26 Million people were killed in World War II, the war in Iraq hasn’t come anywhere near that number.” It’s insensitive.

    Sometimes a little insensitivity is needed to make a valuable point. I think judgment needs to be used when deciding if your organization can afford to be insensitive.

  2. Thanks for the comment. You raise a good point. In certain countries, I can see this tactic would work, but here in Canada ~ I think we’re way too sensitive and politically correct to appreciate this sort of poke-in-the-eye strategy.

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