Usually, I’m not one to advocate cheap PR stunts, but the Yes Men impressed me with their fake news conference and what has become a public kick up the backside for the US Chamber of Commerce who support clean coal as the only viable energy solution.
The Yes Men step way outside the boundaries of conventional PR. They consider themselves activists who practice identity correction by posing as spokespeople for target organizations. Setting up fake websites to resemble their targets as part of their strategy, they lure interested parties in and receive invitations to speak at conferences, symposia and on TV. This most recent PR stunt drove the point home that climate change policy lays hostage to corporate greed.
Rightly or wrongly, these strategists target the bad guys by employing the same dirty tactics that they use. It’s like karma or justice.
As a side note, if coal was so good, why would Santa give it to naughty children at Christmastime?