Usually, I’m not one to advocate cheap PR stunts, but the Yes Men impressed me with their fake news conference and what has become a public kick up the backside for the US Chamber of Commerce who support clean coal as the only viable energy solution.
The Yes Men step way outside the boundaries of conventional PR. They consider themselves activists who practice identity correction by posing as spokespeople for target organizations. Setting up fake websites to resemble their targets as part of their strategy, they lure interested parties in and receive invitations to speak at conferences, symposia and on TV. This most recent PR stunt drove the point home that climate change policy lays hostage to corporate greed.
Rightly or wrongly, these strategists target the bad guys by employing the same dirty tactics that they use. It’s like karma or justice.
As a side note, if coal was so good, why would Santa give it to naughty children at Christmastime?
September has been a month of bloopers. While I shudder to think that Kanye’s mishap at the MVA Awards was nothing but a publicity stunt, topped off with an appearance on the debut Jay Leno Show and the all-too-familiar celebrity outcry ~ I gotta get away for a while ~ something is rotten in the state of Denmark.
While it’s fun to see the US President candidly talking about something so mainstream and mundane as the MVA Awards ~ pop culture meets politics ~ I have to question the integrity of the communications department behind this blooper ~ was it really accidentally leaked? The cynic in me wants to know.
While the Kanye and Obama bloopers both prove the theory behind the adage, there’s no such thing as negative publicity, this wasn’t the case for the WWF. The release of their September 11/Tsunami campaign before sign-off prompted an apology posted on their website and left them a little red in the face.
When I first heard this interview on Q with the Boxmasters, it was the podcast and I thought that the only person talking was Billy Bob Thornton. It wasn’t until I saw the video, that Billy Bob’s childish and belligerent behaviour really struck home.
What I don’t understand is why you would sabotage your own interview. You really have to see it to believe it. To add insult to injury, Billy Bob takes a few pokes at Canada as well.
Hats off to Ghomeshi for handling the episode with grace.
After being booed at on stage during their Toronto show, the Boxmasters cancelled the rest of their tour dates in Canada.
Woody Harrelson claims he’s seeing zombies after wrapping up his latest movie Zombieland and attacking a photo journalist.
On the one hand, you can accept this questionable claim, as I imagine being hounded by snapping, shouting, pesky paparazzi is about the same as being in Northern Ontario in June when the black flies emerge.
On the other hand, it smells of opportunistic publicity. I can imagine his publicist advising him, “Woody, don’t worry, man, we’ll get you out of this and promote the movie at the same time.”
Check out this shot from CNN — notice the link to “Zombies” as the new “cool” monster under “Don’t Miss.” Hmmm…