Jamie Oliver’s Food Revolution Needs a Miracle

Jamie Oliver is trying to save the world, but the world doesn’t want to be saved. In the first episode of his new show entitled Jamie Oliver’s Food Revolution, the response from the locals was dismal at best.

Jamie Oliver's Food RevolutionOliver was banned from entering schools in California to investigate and see just exactly what they are feeding our kids and what the USDA considers healthy food options for young, growing adults. But a small group of parents showed up with lunch boxes in hand representative of the kinds of foods the school board is feeding kids. Foods like donuts, sugary cereals and danishes – all mostly unrecognizable, highly processed, high-fat, high-sugar foods that come in plastic wraps that are then thrown in the microwave, just to add to the chemical stew. There was not one fruit, vegetable or viable protein source among any of these high carbohydrate meals.

Oliver has met resistance everywhere he goes from local schools to neighbourhood burger joints to the officials at the top – no one wants to listen. As one radio host put it – “We don’t want to sit around and eat lettuce all day. He can try all he wants, but I don’t think he’s got what it takes.” With attitudes like these, it’s no wonder that America is getting fatter by the day and our mortality rate if shrinking at an alarming rate.

Oliver was awarded the TED Prize of $100,000 to make his wish come true, which was to “create a sustainable movement to feed children better in schools and to educate them about food.” He says,”For me, it’s a life’s work. Today, I’m committing to TED for the next 20 years to be fighting this. The Food Revolution is global – it’s here in America today, but I work in England as well and we’re also in Australia where we’re opening up 15 kitchens over the next year and a half.”

The Food Revolution campaign saw its debut in Huntington, Virginia, where Oliver witnessed pizza being served as breakfast in schools and where he filled a dumpster with a week’s worth of fat that our kids eat at school.

Kids can’t even get a decent glass of milk in schools. What they are given is flavoured milk – chocolate milk – where an 8-oz serving contains 25 grams of sugar. In a PR stunt, Oliver demonstrated how much sugar is consumed by kids on a weekly basis in schools in the LA school system. He filled a school bus with 57 tons of sugar – the equivalent found in most foods served up to kids, but mostly from the milk that we have all come to rely on as a safe and fortifying source of food for growing kids.

Their argument is that if it’s not full of sugar and flavorings, the kids won’t drink it. Flavored milk has been banned in the UK and Europe and the kids there don’t have a problem with consuming wholesome milk, so why is America so different? Why is America so stubborn and hellbent on eating crap?

Many parents complain that their kids used to eat healthy, but since starting school, all they want is fried, fatty foods and sugary drinks and treats. Why are our schools teaching such bad eating habits and in the face of an obesity epidemic, why won’t they stop?

Jamie Oliver's Sugar BusWhat kids learn in schools, they will pass onto their own kids. Yet the schools refuse to budge, citing budget woes and the convenience of processed foods. All I can say is that sugar must be lining the pockets of many of those in charge and that greed and stupidity once again rules supreme.

It’s time for parents to take charge and get on board the Food Revolution.

Originally published @ FITLODE.COM

Age 4 and Fat Leads to a Lifelong Struggle with Obesity

With obesity on the rise, more and more children are entering school for the first time as overweight kids and have a greater chance of growing up to be an obese adult.

Age 4 and Fat Turns into a Lifelong Struggle with ObesityGoing through school as a overweight kid is difficult for many reasons. According to the head of the National Obesity Forum in the UK – Dr Haslam – if you start junior kindergarten as a fat kid, your struggle with managing your weight will become harder and harder the older you get.

Now you’re in school for a good portion of the day, you’re in a different environment where tempting vending machines and greasy cafeteria food are abundant and you’re under a lot of peer pressure to fit in. Judging by the statistics, your new buddies’ eating habits are not going to help. In fact, it will only make matters worse.

The landscape looks pretty grim for a fat kid entering school for the first time. These kids are at a greater risk of developing weight-related illnesses like type 2 diabetes, cancer, heart disease and joint and foot problems. They will probably be bullied and shunned for their weight too, so they will also suffer psychological damage.

Dr Haslam believes the solution lies with the midwives and prenatal health practitioners to educate pregnant women of good-eating habits, weight management and the vital importance of breast feeding.

The life of an obese person starts well before birth, when mum gets pregnant. What I am suggesting is that midwifery practices be more lifestyle and obesity focused.

By the age of four, if you haven’t done anything to stop the problem then you have got trouble. This poor kid has done nothing, there is nothing he could have done. He has a future of obesity with no chance of having a fit and lean future

~ Dr Haslam, Chair of the National Obesity Forum in the UK and a member of ESCO – Experts in Severe and Complex Obesity

Midwifery is not something that is widely practiced throughout North America. In some areas, it is frowned upon and paralleled to witchery and magic. Here, then, is a crucial reason for the vital role midwives play for pregnant women – to educate them and show them how to easily, healthily and economically feed a family. Husbands should get involved too and be part of this education.

Eating healthy doesn’t have to be boring or tasteless and it doesn’t have to take up a lot of time. All it takes is planning, a weekly menu and a scheduled grocery shop. It also takes a whole lot of discipline! But the fact is, junior will grow up with a fighting chance of enjoying a full and healthy life and that’s what’s important here.

Originally published @ FITLODE.COM