Jamie Oliver is trying to save the world, but the world doesn’t want to be saved. In the first episode of his new show entitled Jamie Oliver’s Food Revolution, the response from the locals was dismal at best.
Oliver was banned from entering schools in California to investigate and see just exactly what they are feeding our kids and what the USDA considers healthy food options for young, growing adults. But a small group of parents showed up with lunch boxes in hand representative of the kinds of foods the school board is feeding kids. Foods like donuts, sugary cereals and danishes – all mostly unrecognizable, highly processed, high-fat, high-sugar foods that come in plastic wraps that are then thrown in the microwave, just to add to the chemical stew. There was not one fruit, vegetable or viable protein source among any of these high carbohydrate meals.
Oliver has met resistance everywhere he goes from local schools to neighbourhood burger joints to the officials at the top – no one wants to listen. As one radio host put it – “We don’t want to sit around and eat lettuce all day. He can try all he wants, but I don’t think he’s got what it takes.” With attitudes like these, it’s no wonder that America is getting fatter by the day and our mortality rate if shrinking at an alarming rate.
Oliver was awarded the TED Prize of $100,000 to make his wish come true, which was to “create a sustainable movement to feed children better in schools and to educate them about food.” He says,”For me, it’s a life’s work. Today, I’m committing to TED for the next 20 years to be fighting this. The Food Revolution is global – it’s here in America today, but I work in England as well and we’re also in Australia where we’re opening up 15 kitchens over the next year and a half.”
The Food Revolution campaign saw its debut in Huntington, Virginia, where Oliver witnessed pizza being served as breakfast in schools and where he filled a dumpster with a week’s worth of fat that our kids eat at school.
Kids can’t even get a decent glass of milk in schools. What they are given is flavoured milk – chocolate milk – where an 8-oz serving contains 25 grams of sugar. In a PR stunt, Oliver demonstrated how much sugar is consumed by kids on a weekly basis in schools in the LA school system. He filled a school bus with 57 tons of sugar – the equivalent found in most foods served up to kids, but mostly from the milk that we have all come to rely on as a safe and fortifying source of food for growing kids.
Their argument is that if it’s not full of sugar and flavorings, the kids won’t drink it. Flavored milk has been banned in the UK and Europe and the kids there don’t have a problem with consuming wholesome milk, so why is America so different? Why is America so stubborn and hellbent on eating crap?
Many parents complain that their kids used to eat healthy, but since starting school, all they want is fried, fatty foods and sugary drinks and treats. Why are our schools teaching such bad eating habits and in the face of an obesity epidemic, why won’t they stop?
What kids learn in schools, they will pass onto their own kids. Yet the schools refuse to budge, citing budget woes and the convenience of processed foods. All I can say is that sugar must be lining the pockets of many of those in charge and that greed and stupidity once again rules supreme.
It’s time for parents to take charge and get on board the Food Revolution.
Originally published @ FITLODE.COM