If you’re on Twitter, you’ve probably heard the cautions about managing your public profile and nurturing your own personal branding. Whether you’re a celebrity or not, you have to watch what you say. I don’t know how many times I have erased tweets that I realized were inappropriate. I try to be respectful of the Twitter community and my followers, but there are times when you just want to say something silly or something that will get a rise out of people — and sometimes, sometimes, that’s ok.
For some people the temptation is very strong and utterly irresistible. Witness the following argument between Lily Allen and Perez Hilton — orchestrated PR stunt or happy accident?
@lilyroseallen Is casting the music video for her next single, which she’s shooting in LA. Tell her U think she should have Perez in it! Ha! …
perezhilton @lilyroseallen I can still read what you write, twat!
lyroseallen @perezhilton oh , I’m sorry , we’ve already cast the jealous and bitter lonely old queen role. Next time eh ?
perezhilton @lilyroseallen Jealous of who? David Beckham, maybe. And if I wanted to be a fucked up Brit, I’d rather be Amy Winehouse – whose got talent.
lilyroseallen @perezhilton god, you’re like so obsessed with me its embarassing.
perezhilton @lilyroseallen Congrats on your album doing well in America, though. It’s REALLY HARD to sell copies when u discount it to $3.99. Desperate!
lilyroseallen @perezhilton its also number one everywhere else in the world douchebag. Go away you little parasite.
perezhilton @lilyroseallen Aw, u can see I’ve lost weight! I am a littler Perez. But I’m still a big fat cunt – just like U! That’s why I lova ya. xoxo
perezhilton @lilyroseallen P.S. Thanks for advertising on my website. I’ll take your money (or the label’s) anytime!
lilyroseallen @perezhilton hes blocked, just had to get to a compute
When you’re in PR, reputation is always top of mind and negative publicity has its pros and cons. Such PR tactics are not strangers in the eternal quest for the tabloid cover, but the question is — how effective would this be as a PR tactic? If this is a scripted, curtains-up performance that received a lot of attention, would it help to increase Lily Allen’s sales? These are the kinds of questions that plague the mind of a PR practitioner (there’s got to be a better word).
On the other hand, if it was that irresistible pull that Twitter has on some people — the lure of temptation — that caused this spat to erupt and display itself in front of millions and millions of people, then how will it play out? You tell me — good or bad?
I think I censor myself sometimes too much, especially when some big names start following me. When I’m in doubt, I think of my tweet printed on a humungous billboard on the side of a very, very busy highway, and I think twice.