Celebrity Twitter Fight

If you’re on Twitter, you’ve probably heard the cautions about managing your public profile and nurturing your own personal branding. Whether you’re a celebrity or not, you have to watch what you say. I don’t know how many times I have erased tweets that I realized were inappropriate. I try to be respectful of the Twitter community and my followers, but there are times when you just want to say something silly or something that will get a rise out of people — and sometimes, sometimes, that’s ok.

For some people the temptation is very strong and utterly irresistible. Witness the following argument between Lily Allen and Perez Hilton — orchestrated PR stunt or happy accident?

@lilyroseallen Is casting the music video for her next single, which she’s shooting in LA. Tell her U think she should have Perez in it! Ha! …

perezhilton @lilyroseallen I can still read what you write, twat!

lyroseallen @perezhilton oh , I’m sorry , we’ve already cast the jealous and bitter lonely old queen role. Next time eh ?

perezhilton @lilyroseallen Jealous of who? David Beckham, maybe. And if I wanted to be a fucked up Brit, I’d rather be Amy Winehouse – whose got talent.

lilyroseallen @perezhilton god, you’re like so obsessed with me its embarassing.

perezhilton @lilyroseallen Congrats on your album doing well in America, though. It’s REALLY HARD to sell copies when u discount it to $3.99. Desperate!

lilyroseallen @perezhilton its also number one everywhere else in the world douchebag. Go away you little parasite.

perezhilton @lilyroseallen Aw, u can see I’ve lost weight! I am a littler Perez. But I’m still a big fat cunt – just like U! That’s why I lova ya. xoxo

perezhilton @lilyroseallen P.S. Thanks for advertising on my website. I’ll take your money (or the label’s) anytime!

lilyroseallen @perezhilton hes blocked, just had to get to a compute

When you’re in PR, reputation is always top of mind and negative publicity has its pros and cons. Such PR tactics are not strangers in the eternal quest for the tabloid cover, but the question is — how effective would this be as a PR tactic? If this is a scripted, curtains-up performance that received a lot of attention, would it help to increase Lily Allen’s sales? These are the kinds of questions that plague the mind of a PR practitioner (there’s got to be a better word).

On the other hand, if it was that irresistible pull that Twitter has on some people — the lure of temptation — that caused this spat to erupt and display itself in front of millions and millions of people, then how will it play out? You tell me — good or bad?

I think I censor myself sometimes too much, especially when some big names start following me. When I’m in doubt, I think of my tweet printed on a humungous billboard on the side of a very, very busy highway, and I think twice.

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Google Me

Regard your good name as the richest jewel you can possibly be
possessed of — for credit is like fire; when once you have kindled
it you may easily preserve it, but if you once extinguish it, you will
find it an arduous task to rekindle it again. The way to gain a good
reputation is to endeavor to be what you desire to appear.
My name is Natalie Secretan. My surname is a French Hugenot name of Swiss origin and can be traced as far back as the 1400s. Many Hugenots fled to Switzerland in seek of refuge from the Church of France who deemed them as heretic followers of Calvinism and persecuted them under strict laws, often death. The Secretans were directly involved with the church, as “secretan” in Old French means sacristan or sexton, the keeper of all things sacred in the church. The mind boggles. My ancestors on the lam . . . Anyway, it’s a very rare name and I have never in my lifetime encountered anyone else with the same name, until now.

Flash forward to present day and it’s that time in the PR program where we’re all going for interviews and thinking of job hunting and listening to the warnings about the treachery of Facebook and other social sites, so I decided to google myself to see what’d come up. The first entry is Facebook. No worries there, ‘coz I’ve since deleted any pictures of me having fun.  God forbid! Then my PodCamp Toronto registration. Weird. Then Super Word Nerd ~ finally! But only picked up because of my dad’s name — Lance Secretan — inspirational guru ~ reputation still intact. Looking good. Then some comments on colleagues’ sites. Not my best work, but nothing miscreant. Then we hit the jackpot.

One of the biggest wankers you’d ever care to meet, introducing Dr. Guy Secretan.  A Swiss anaesthetist, who loves himself more than anyone else and thinks he’s God’s gift to women. Here in this clip he is proving his pratt status by tormenting Mac and Caroline (the object of both their affections):

So there’s a spot on my reputation, if you don’t count the heretic nonsense above, and what am I gonna do about it? I may as well re-post all those salacious pictures of me back on Facebook. Honestly, you’re damned if you do and you’re damned if you don’t! And isn’t it all about transparency anyway?

All joking aside, I actually love this guy and Green Wing is my favourite show on TV right now (BBC Canada Fridays, 10 p.m.) This was just a ruse so that I could share Guy Secretan and Green Wing with all y’all. This is everything I love in a Britcom. It’s witty, zany, farcical, absurd and laugh-out-loud hilarious. Here’s a trailer of season one: